Wednesday, July 31, 2013

New ETI Acquisition - Nova Microwave


Clearwater, FL – Electro Technik Industries, Inc. of Clearwater, Florida has purchased Nova Microwave of Morgan Hill, California.  Nova Microwave designs and manufactures RF/Microwave isolators and circulators for both commercial and defense applications.   With almost 20 years of experience in the microwave business, Nova Microwave offers a number of different styles from drop-ins to surface mounts.  The frequency ranges from 380 MHz to 23.6 GHz with average power ratings from 2 to 250 watts. 

Address: 380 Tennant Ave., Suite 5   Morgan Hill CA 95037

Phone: 408-778-2746

E-mail: novasales@electrotechnik.com                                          
Web: www.novamicrowave.com

Wednesday, May 29, 2013

See You at MTT-S in Seattle

Res-net Microwave, Inc., a subsidiary of Electro Technik Industries, will once again be exhibiting at the MTT-S Show this summer.  This year the show will be held in Seattle from June 4th to the 6th.  We will be located at Booth 1529.  We hope if you are there, you will come by and visit us and check out some of our new products.

Wednesday, April 24, 2013

Electro Technik Websites Revamped

After talking to some of our sales representatives it became apparent that there was some confusion with our websites.  Not the Electro Technik Industries site (http://www.electrotechnik.com), but some of the subsidiary sites. 

The problem was that on those sites we had at the far left, a button in red that said "ETI Home".  When someone on the Res-net Microwave site (http://www.res-netmicrowave.com) would click it they thought they were going back to the Res-net homepage, when in actuality they were heading to the parent company's (ETI) homepage.  This of course not only confused and frustrated customers and potential customers, but increased our bounce rates as well.

So, we listened to our customers and reps and have modified the website to avoid this confusion in the future.  The "Home" button on the left, is now the actual company's homepage and the ETI Corporate page is off to the right and labeled as such.  Thank you to all those that brought this to our attention.

Wednesday, April 17, 2013

Can a Website Have Too Much Information?

I frequent an electronics magazine website that currently does not want to load.  I end up receiving a message at the bottom about a "long running script".  This actually happens periodically with this specific website, although I have run into this problem at other sites as well.

So, the question becomes, is my computer too slow?  I am not currently having the issue with the other websites I visited today.  Does the website have too much information and graphics for a laptop to download?  Perhaps it is the server.  Whatever the cause it is frustrating and a good lesson to us that have websites like: http://www.electrotechnik.com.  I just checked and it loaded rather quickly, but maybe I just don't have enough information.

Tuesday, April 9, 2013

Funny Commercial?

I generally do not like commercials, but Pepsi MAX has a very funny one with Jeff Gordon that was worth viewing.  I thought the advertising agency was brilliant by peeking consumers interest via the TV and then having them go to the Internet to see it in its entirety.  It currently has over 33 million views.  so, saying it went viral, might be an understatement.

http://www.youtube.com/watch?v=Q5mHPo2yDG8

Now, however, the video has been revealed to be a fake and that Jeff Gordon, didn't even drive the car.  http://www.usatoday.com/story/gameon/2013/03/14/jeff-gordon-test-drive-fake/1988255/

So, what does that do to a brand like Pepsi?  Do consumers/customers feel duped or worse, lied to?  Perhaps it all plays into their "in disguise" mantra.  I guess we will just have to wait and see.

Thursday, February 28, 2013

Best Mexican Restaurants in Tucson

Our reader has requested that we do another tasting similar to that of last summer with Philly Cheese steaks in Philadelphia.  This time it will be Mexican restaurants in Tucson.  It is difficult to go wrong when looking for a good Mexican restaurant in Tucson, but I will list my 5 favorite below in, no particular order.

1)     Poco and Mom’s - they are known for their New Mexico style Mexican food.  They use green hatch peppers, which gives it a different taste than many of the other Tucson Mexican restaurants.  The venue is small and personal and they have a way of making you feel like family.

2)     El Charro CafĂ© -They are the oldest Mexican restaurant in Tucson and would win on ambiance.  The building they are located in is over 100 years old and is in a historic area near downtown where they age there beef on the roof in containers.  Since they have been in business for over 75 years, they must be onto something right.

3)     Rigo’s Mexican Restaurant - I was told about this place by a native of Tucson who worked at the hotel where I was staying.  He told me I would want to go to the one across the street when I saw it, but don’t, do to Rigo’s.  I am so glad I heeded his advice.  It is the one I most often frequent when I am in town visiting Arizona Capacitors, Inc.

4)     El Guero Canelo - This is hands down the best Sonora Hot Dog place in town.  Two of them are a meal.  This place got its start as a road side stand and now has multiple locations.  He has been featured on Man Versus Food.  FYI, I don’t recommend eating there right before boarding your plane……..just saying.

These are my favorites, but I look forward to finding more and updating the blog in the future.  There are no winners or losers here.  They are all great and I have eaten at eat of them many, many times.

Monday, February 18, 2013

Manufacturing Competitiveness

In last Wednesday’s paper was an article about how the White House wanted to focus on the economy at large and more specifically at improving manufacturing.  In this same article the wanted to raise the minimum wage from $7.25 to $9.00 per hour, as though this would help.  Here is where are could write something sarcastic, but I won’t.  Instead, I will put down a few bullet points that would help increase manufacturing from the prospective of someone who is actually in that field.

·       Lower the minimum wage – at the very least in underdeveloped areas with higher unemployment

·       Increase the work week from 40 to 44 hours, many countries have a 48 hour work week, making them more productive/competitive the minute they show for work

·       Give manufactures a lower corporate tax rate, say 25% instead of the current 40%

·       Increase oil exploration, even in Alaska – this could not only lower energy costs, but increase manufacturing jobs in its own right

·       Limit access of international students to our engineering and science graduate degrees, where they can take our own research and knowledge home and compete against us

These are just a few ideas; there are many more that could improve our manufacturing competitiveness. They are probably too controversial for politicians, not that these are not.  Below is a Hubpage on Creating Wealth we wrote sometime back that might be apropos.

 
Creating Wealth Instead of Transferring It

 This is a subject that is near and dear to my heart, as I am associated with the electronic component manufacturing and the agriculture industries. These both happen to be industries that create wealth.
How does one create wealth as opposed to merely transferring it? When I explain this to my children, I tell them that in order to create wealth it was come from the ground. It must be grown, mined, or manufactured. This may be an over simplification, but for the most part wealth is extracted from the ground.

This is not to say that the accounting or legal professions are not important, in fact they are imperative. They do not, however, create wealth but transfer it. The act of manufacturing a transformer that is made with steel and copper, both of which come from the ground, is creating wealth. The liability insurance that is sold to that same manufacturing company is transferring it and before that money can be transferred it must first be created.

I contend that the only way to truly bring back our economy, without the use of smoke and mirrors, is to bring back manufacturing. There is a reason that China has been able to finance the United States’ enormous debt. China is where everything is now being manufactured and hence where the wealth is being created. On the agricultural front, Brazil is coming into its own and while agricultural made not be glamorous it will be an industry that we will regret having not defended more vigorously.

The old English Empire once thought that they could “sub out” their manufacturing and agriculture to their colonies while they would be the banking and finance center. In other words, they would hold our money for us. It didn’t take long for the colonies to decide that they could hold their own money. The money will always be located where it’s being created and unfortunately that is less and less in the United States.

Ireland has realized this some time back and for more than twenty years has lured manufacturing companies to locate there by offering attractive packages in order to not only create these type jobs, but create wealth. In the meantime, the U.S. saddles manufacturing companies with higher taxes and more regulations.