I generally do not like commercials, but Pepsi MAX has a very funny one with Jeff Gordon that was worth viewing. I thought the advertising agency was brilliant by peeking consumers interest via the TV and then having them go to the Internet to see it in its entirety. It currently has over 33 million views. so, saying it went viral, might be an understatement.
http://www.youtube.com/watch?v=Q5mHPo2yDG8
Now, however, the video has been revealed to be a fake and that Jeff Gordon, didn't even drive the car. http://www.usatoday.com/story/gameon/2013/03/14/jeff-gordon-test-drive-fake/1988255/
So, what does that do to a brand like Pepsi? Do consumers/customers feel duped or worse, lied to? Perhaps it all plays into their "in disguise" mantra. I guess we will just have to wait and see.
Electro Technik Industries, Inc., through it's various subsidiaries, manufactures attenuators, capacitors, circulators, coils, diode detectors, EMI filters, isolators, magnetics, resistors, terminations, and transformers.
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