After talking to some of our sales representatives it became apparent that there was some confusion with our websites. Not the Electro Technik Industries site (http://www.electrotechnik.com), but some of the subsidiary sites.
The problem was that on those sites we had at the far left, a button in red that said "ETI Home". When someone on the Res-net Microwave site (http://www.res-netmicrowave.com) would click it they thought they were going back to the Res-net homepage, when in actuality they were heading to the parent company's (ETI) homepage. This of course not only confused and frustrated customers and potential customers, but increased our bounce rates as well.
So, we listened to our customers and reps and have modified the website to avoid this confusion in the future. The "Home" button on the left, is now the actual company's homepage and the ETI Corporate page is off to the right and labeled as such. Thank you to all those that brought this to our attention.
Electro Technik Industries, Inc., through it's various subsidiaries, manufactures attenuators, capacitors, circulators, coils, diode detectors, EMI filters, isolators, magnetics, resistors, terminations, and transformers.
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