Monday, March 16, 2015

Mother Nature in Manufacturing

Sometimes it's difficult to understand why certain things we make work so poorly or so well. When they work poorly, we look for problems. When they work even better than expected, we hope we can repeat the good fortune over and over, unit after unit.

In other words, manufacturing repeatability can be a tricky thing, and replicating a process in a different place -- even with step-by-step cookbook instructions -- may produce disappointing end results.  
The reason may be that environment, in certain instances, has more to do than we know with the original success.  Whether the environment’s influence is upon materials, storage factors, curing -- all of these, or none of these, we simply may not know
For example, we're all familiar with Stradivarius violins and their reputation of outstanding resonance and tonal quality. Despite the best modern day efforts, Stradivarius violins produced in the late 1700's and early 1800's are still considered unique -- the best violins ever. 

Many theories have attempted to explain why these instruments are so remarkable. Here's a recent one. Between 1400 and 1800 a “Little Ice Age” took place, which peaked between 1645 and 1715 during the coldest period called the "Maunder Minimum." Trees growing during that peak period showed the slowest growth rates of the entire last 500 years. 

In other words, Stradivarius and his contemporaries had access to and used especially dense spruce and other woods produced during this very cold period, without realizing their instruments would be unique because of Mother Nature.

Back to modern times, a wound film capacitor hardly compares in stature or importance to a Stradivarius violin in most people's minds. Also, Tucson, Arizona in 2015 is nothing like La Casa Nuziale, Italy in the 1700's. Oddly, however, certain capacitors built in Tucson may share a reason for excellence with those special violins -- the environment in which they are manufactured.

Tucson's consistently hot and dry conditions enable an ETI company, Arizona Capacitors, Inc., to make the very best wound film capacitors available today. So special are models of these capacitors that they are widely used in today's highest quality audio reproduction and amplification equipment. 

Because engineers can't be sure exactly "why" these audio capacitors work so well, they refuse to tinker at all with the manufacturing circumstances (location, environment, processes) in which they are built. And they’re certainly not seeking an offshore manufacturing source. 

After all, if the capacitors are helping amplify the music of a Stradivarius violin some evening, they have to do their job just right. 

Wednesday, July 31, 2013

New ETI Acquisition - Nova Microwave


Clearwater, FL – Electro Technik Industries, Inc. of Clearwater, Florida has purchased Nova Microwave of Morgan Hill, California.  Nova Microwave designs and manufactures RF/Microwave isolators and circulators for both commercial and defense applications.   With almost 20 years of experience in the microwave business, Nova Microwave offers a number of different styles from drop-ins to surface mounts.  The frequency ranges from 380 MHz to 23.6 GHz with average power ratings from 2 to 250 watts. 

Address: 380 Tennant Ave., Suite 5   Morgan Hill CA 95037

Phone: 408-778-2746

E-mail: novasales@electrotechnik.com                                          
Web: www.novamicrowave.com

Wednesday, May 29, 2013

See You at MTT-S in Seattle

Res-net Microwave, Inc., a subsidiary of Electro Technik Industries, will once again be exhibiting at the MTT-S Show this summer.  This year the show will be held in Seattle from June 4th to the 6th.  We will be located at Booth 1529.  We hope if you are there, you will come by and visit us and check out some of our new products.

Wednesday, April 24, 2013

Electro Technik Websites Revamped

After talking to some of our sales representatives it became apparent that there was some confusion with our websites.  Not the Electro Technik Industries site (http://www.electrotechnik.com), but some of the subsidiary sites. 

The problem was that on those sites we had at the far left, a button in red that said "ETI Home".  When someone on the Res-net Microwave site (http://www.res-netmicrowave.com) would click it they thought they were going back to the Res-net homepage, when in actuality they were heading to the parent company's (ETI) homepage.  This of course not only confused and frustrated customers and potential customers, but increased our bounce rates as well.

So, we listened to our customers and reps and have modified the website to avoid this confusion in the future.  The "Home" button on the left, is now the actual company's homepage and the ETI Corporate page is off to the right and labeled as such.  Thank you to all those that brought this to our attention.

Wednesday, April 17, 2013

Can a Website Have Too Much Information?

I frequent an electronics magazine website that currently does not want to load.  I end up receiving a message at the bottom about a "long running script".  This actually happens periodically with this specific website, although I have run into this problem at other sites as well.

So, the question becomes, is my computer too slow?  I am not currently having the issue with the other websites I visited today.  Does the website have too much information and graphics for a laptop to download?  Perhaps it is the server.  Whatever the cause it is frustrating and a good lesson to us that have websites like: http://www.electrotechnik.com.  I just checked and it loaded rather quickly, but maybe I just don't have enough information.

Tuesday, April 9, 2013

Funny Commercial?

I generally do not like commercials, but Pepsi MAX has a very funny one with Jeff Gordon that was worth viewing.  I thought the advertising agency was brilliant by peeking consumers interest via the TV and then having them go to the Internet to see it in its entirety.  It currently has over 33 million views.  so, saying it went viral, might be an understatement.

http://www.youtube.com/watch?v=Q5mHPo2yDG8

Now, however, the video has been revealed to be a fake and that Jeff Gordon, didn't even drive the car.  http://www.usatoday.com/story/gameon/2013/03/14/jeff-gordon-test-drive-fake/1988255/

So, what does that do to a brand like Pepsi?  Do consumers/customers feel duped or worse, lied to?  Perhaps it all plays into their "in disguise" mantra.  I guess we will just have to wait and see.

Thursday, February 28, 2013

Best Mexican Restaurants in Tucson

Our reader has requested that we do another tasting similar to that of last summer with Philly Cheese steaks in Philadelphia.  This time it will be Mexican restaurants in Tucson.  It is difficult to go wrong when looking for a good Mexican restaurant in Tucson, but I will list my 5 favorite below in, no particular order.

1)     Poco and Mom’s - they are known for their New Mexico style Mexican food.  They use green hatch peppers, which gives it a different taste than many of the other Tucson Mexican restaurants.  The venue is small and personal and they have a way of making you feel like family.

2)     El Charro CafĂ© -They are the oldest Mexican restaurant in Tucson and would win on ambiance.  The building they are located in is over 100 years old and is in a historic area near downtown where they age there beef on the roof in containers.  Since they have been in business for over 75 years, they must be onto something right.

3)     Rigo’s Mexican Restaurant - I was told about this place by a native of Tucson who worked at the hotel where I was staying.  He told me I would want to go to the one across the street when I saw it, but don’t, do to Rigo’s.  I am so glad I heeded his advice.  It is the one I most often frequent when I am in town visiting Arizona Capacitors, Inc.

4)     El Guero Canelo - This is hands down the best Sonora Hot Dog place in town.  Two of them are a meal.  This place got its start as a road side stand and now has multiple locations.  He has been featured on Man Versus Food.  FYI, I don’t recommend eating there right before boarding your plane……..just saying.

These are my favorites, but I look forward to finding more and updating the blog in the future.  There are no winners or losers here.  They are all great and I have eaten at eat of them many, many times.