Is Print Advertising Dead?

The electronics industry embraced the Internet early on. Now, it is reported that 80% of engineers use the Internet to find new information and suppliers. So, the question remains, what is the future of print advertising in an Internet world?

There is still a place for online advertising, but it will not garner the position it once did. There are still places where it is inconvenient to read a computer or I-Pad type device.

Just look at your children or grandchildren and how comfortable they are reading from the computer or some other electronic device. I personally like to have it on paper, but the next generations may not need that crutch. In fact, they may see the printed version as an inconvenience.

Another factor is the information is no longer current. I subscribe to the Wall Street Journal, print and online version. It is interesting to see how much new information in online that when I am reading the print edition that had been delivered within the last half an hour.

The print industry, will not disappear, from the landscape altogether, at least not in the immediate future. It is, however, going to be playing a less significant role than it had in the past. It's role will be inversed in the future with that of it's online cousin. At first, the Internet supported the print media advertising. Now, the print advertising's role will be relegated to supporting that of the online campaigns.